Everyone wants a great deal, but what does the science say?

As humans, we’re genetically wired to try and get the best deal we can in any given situation. This makes sense when you think about our ancient ancestors on the plains hunting for food. The biggest or best prey weren’t always the best ‘deal’ for a hunter, they had to figure out which beast gave them the best chance of a successful hunt at the least amount of personal risk.


The same can be said about many different consumer products available on the market today. The cheapest or easiest option may not always work out to be the best deal in the long run. 

In our consumer driven society, it’s little wonder that when people think of a ‘bargain’ or a ‘great deal’ they automatically think of price. When we dig a little deeper and look at the science behind consumers' purchase choices, we quickly find out there’s a little more to it than that. 


What does science tell us about what consumers are looking for? 

This study for example looks into people's attitudes towards a range of important purchasing factors across a broad range of products such as clothing, jewellery, kitchenware, power tools, furniture and appliances, etc and the results are quite telling. It shows us that factors like brands and guarantees and price were not nearly as important to people as other factors like longevity and reliability. Across 18 different product categories, consumers consistently indicated that durable, long lasting products are one of their largest considerations when making purchase decisions. 

Longevity and reliability has proven to be one of the most important factors for customers. 

Given a composting toilet can be in the ground for years – even decades, it’s incredibly important for our customers to know they’re getting a product that is not only reliable in its use, but will stand the test of time. Our composting toilets are made using high grade virgin plastics – not cheaper recycled plastics like some other producers. These cheaper, low grade plastics have been proven to come with a host of different issues – longevity being the main problem.

If you want a product that lasts, talk with us today about our reliable and durable composting toilets. 


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